Wilkinson Sword new Razor Launch video

Morphing Sword to the Razor

This was a crucial shot in the video.
The idea was to show how sharp the Razor is, so we came up with this idea and tried to show it in a visually interesting way

5 Blades Technology

This was one of the most important shots as it shows a unique feature.
Adding the sword sound effect in this shot helped a lot in selling the idea.

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